Shop New Arrivals

Bright - Cheery - F U N. That's how we describe our new Paradise State of Mind Collection!

one by the sun

NOTS stands for Native of the Sun. We believe that all of us are united by sol energy. All of humanity feels the same power, vitality, and growth from its life-giving rays and therefore we are all natives of the sun. 

the perfect fit and size

We design every piece with the thought in mind of how it will fit, feel, and look in every size we make! We make sizes XS to 2XL and add smooth water-proof rubber elastic to our seamless bikinis to bring in the perfect amount of support where it's needed!

What babes are saying about nots
What babes are saying about nots
I am already dreaming about my next nots suit and recommending nots to everyone I know!
— Heidi
nots the label | bikini
What babes are saying about nots
I've never felt better in a suit than in my bikini from nots
— Katie
nots the label | bikini
What babes are saying about nots
Most comfy and well-fitting suit I've ever owned, and I can't get over how soft the fabric is!
— Adriana
nots the label | bikini

Kelsey Top | Jolie Bottoms

Kelsey is our most popular top style with great support, seamless, and a perfect scoop cut in the front and back.

Jolie is our go-to high waisted bottom. She sits high on the hips and has a super flattering cut in the back.

Melly Top | Susu Bottoms

Melly is our classic triangle style, she's fully adjustable, seamless, and finished off with gold hardware at the end of each string.

Susu is also an adjustable bottom! A gold slider on one side let's you adjust the the waistband and the front and back can pull wider or scrunch for the desired coverage amount.

Kenley Top | Cait Bottoms

Kenley is our new tie-front top that is a great choice for small to medium cup sizes.

Cait is our best-selling bottom with a perfect v-shaped front scoop and just the right amount of cheeky coverage in the back.